Country
Background
- The United Arab Emirates were bound by truce (Trucial States) to Great Britain until WWII.
- The seven Emirates formed a federation in 1971 and have since worked closely together to build a stable economy and political climate.
- Political
- Each Emirate has its own governmental institution.
- The ruling family of each Emirate is a member of the Supreme Council, which is responsible for policy-making and electing the president and vice president for five-year terms.
- Economic
- Wealth is based on oil and gas exports (Abu Dhabi)
- The government increased spending for infrastructure and job creation, and there is a greater opportunity for private sector investment.
- Lately there has been a surge in real estate and shares prices and consumer inflation is elevated.
- Social
- Islam plays a large role in business
- Women are seen as equals and are protected by rights and privileges laid down by Islam
- Technological
- Telephones (land line and cell), radio broadcast stations, television, internet
- Legal
- Court proceedings in the UAE are time-consuming.
- There are no juries; only a single judge or a three-judge panel (depending on the case) hears cases.
- All evidence submitted to the court must be in Arabic.
- Environmental
- Arid/tropical, sandy desert, and coastal areas.
- United Arab Emirates is now the second-richest country in the Muslim world. This is because the UAE claims the world's third largest proven oil deposits.
- The GDP per capita fell by 42% in the 1980s, but successful diversification helped to provide a positive growth of 48% in the 1990s.
- Immigrants make up a large percentage of the UAE’s workforce.
- The UAE government wants to preserve its traditional forms of art and culture. However, change is also apparent.
Major
Opportunities
- Trade
missions
Main Challenges
- Managing through the economic recovery with emphasis on finding new sources of growth.
- Monitoring the competitive environment and adjusting the strategic direction of the company accordingly.
- Adjusting to the challenging realities of continued globalization
- Maintaining morale and retaining top talent
- Building customer loyalty
- Protecting sensitive and private information
- Managing in an environment of increased regulatory oversight
- Understanding and responding to a changing risk profile
- Assessing capital and managing cash flow effectively
- Effectively using the data and information available in the organization to make timely and informed decisions
Doing Business in United Arab Emirate
- Robust open economy.
- Security and stability.
- Tax-efficient business environment.
- Proximity to growth regions.
- Intellectual property protection.
- Solid infrastructure.
- Multi-national human resources.
- Efficient government services.
Using an agent/distributor
- A local sponsor or service agent.
- Trade license.
- Register with the local Chamber of Commerce and Industry, the Economic Development Department, and with the Minister of Finance.
- Annual renewal of the trade license.
- Company can function only within the emirate where the license was granted.
- Separate license must be obtained to open a branch in other emirates.
- A joint venture is a contractual agreement between a foreign party and a local party
- Licensed to engage in the desired activity.
- The local equity participation in the joint venture must be at least 51%, but the profit and loss distribution can be prescribed.
- There is no need to license the joint venture or publish the agreement.
- The foreign partner deals with third parties under the name of the local partner who - unless the agreement is publicized - bears all liability.
- In practice, joint ventures are seen as offering a suitable structure for companies working together on specific projects.
Establishing an office
- May only handle marketing and administrative functions on behalf of a foreign parent.
- Not a separate legal entity from the foreign owner.
- Must engage a UAE national agent to act as a service agent who will handle sponsorship and government paperwork.
- May only employ up to three or four foreigners.
Selling to the government
- Foreign businesses that do business with the federal government or the government of any Emirate must comply with public sector procurement rules
- These rules provide that foreign entities must:
- have a UAE national as a representative (either through registered commercial agent or a national agent for a branch or representative office)
- Set up an entity that is majority owned by UAE Nationals; or
- Work through a joint participation venture with a locally licensed entity.
Distribution & sales channels
- To manage the complete distribution segment.
- Obtain and book orders from Distributors to meet the monthly forecasts committed.
- Follow up of accessible panel builders to use totally Schneider LV products.
- Build up the list of small contractors involved in residential and domestics Projects and arrive at action to target this segment
- Organize regular technical training to Distributors' team to upgrade their skills consistently.
- Organize regular technical training to accessible panel builder and OEMs on Schneider products and tools and manage to convert them completely to Schneider.
- Set up and update the list of Projects residential and small building.
- Study and implement action plan to secure business thru retailers (souk market).
- Study OEM channels and Industries and work out action plan to improve our share with them.
- Consistent updating of literature, catalogues and promotional tools for concerned customers (Distributors, Contractors, Panel builders).
Electronic commerce
E-government websites, free zone
authorities as well as chambers of commerce and industry provide new entrants
with helpful information and guidance.
- Federal e-government www.government.ae/
- Dubai e-government www.dubai.ae
- Federation of UAE Chambers of Commerce and Industry www.fcciuae.ae/
- UAE Ministry of Economy www.moe.gov.ae
- UAE Central Bank www.centralbank.ae
- Mubadala www.mubadala.ae/
- UAE Offsets Group www.offsets.ae/
- Abu Dhabi Investment Authority www.adia.ae/
- Abu Dhabi Chamber of Commerce Online Services www.abudhabionlineservices.ae
- Abu Dhabi Department of Planning and Economy www.dpeportal.adeconomy.ae
Right to private ownership &
establishment
There are no restrictions on the right private entities to
establish and own business enterprise and engage in all forms of remunerative
activity.
Business customs
- Good manners and courtesy are prized attributes.
- Nevertheless, although you should always arrive on time for a meeting, Punctuality is not considered a virtue and you may be kept waiting before or during your meeting.
- Do not be impatient.
- Take the time to chat and drink the coffee, tea or soft drink that is always on offer and establish the relationships that will stand you in good stead.
- Do not be put off if your meeting is interrupted by other guests or telephone conversations.
- The upfront, hard-hitting approach is generally not welcome.
- Be aware that what may seem like evasiveness on the part of your host is usually an unwillingness to say no to your face.
- Nevertheless, once a deal is made, orally or otherwise, an Arab businessman’s word is his bond and you are also expected to perform accordingly, even if the agreement is a verbal one.
- This can be disconcerting if you come from a business environment where verbal agreements are not binding.
Local time, business hours, &
holidays
- The normal maximum working hours are eight hours per day or forty-eight hours per Week.
- Many businesses work on a two-shift system (for example, 8am - 1pm and 4pm - 7pm).
- As in all Muslim countries, Friday is the weekly day of rest.
- In practice, commercial and professional firms work 40-45 hours a week and government ministries about 35.
- The weekend for office workers was traditionally Thursday afternoon and Friday, but a number of organizations have changed over to a five-day week with Friday and Saturday as the weekend.
- During the Muslim holy month of Ramadan, normal working hours are reduced by two hours per day.
Fact Facts
Population
|
2,369,153
|
Capital
|
Abu Dhabi
|
Area
|
82,880 sq km
|
Ethnic
Groups
|
Emiri 19%, other Arab
and Iranian 23%, South Asian 50%, other expatriates (includes Westerners and
East Asians) 8% (1982)
note: less than 20% are UAE citizens (1982) |
Religions
|
Muslim 96% (Shi'a
16%), Christian, Hindu, and other 4%
|
Major
Language
|
Arabic (official),
Persian, English, Hindi, Urdu
|
Monetary
Unit
|
1 Emirian dirham (Dh)
= 100 fils
|
Major
Industries
|
petroleum, fishing,
petrochemicals, construction materials, some boat building, handicrafts,
pearling
|
Major
Export
|
crude oil 45%, natural
gas, reexports, dried fish, dates
|
Major
Imports
|
machinery and
transport equipment, chemicals, food
|
GDP
|
2.5% (1999 est.)
|
GDP
per capita
|
purchasing power
parity - $17,700 (1999 est.)
|
References:
- Arab League League of Arab States Investment and Business Guide, Ibp Usa, USA International Business Publications
- http://www.smeadvisor.com/2011/03/ten-major-challenges-for-uae-and-mid-east-businesses-in-2011/
- http://www.uaeinteract.com/business/economy.asp
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